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The Premier Event for Luxury Watchmaking in Geneva

From April 1 to 7, 2025, Geneva hosts Watches and Wonders, the world’s leading luxury watch fair. Showcasing technological innovations, new collections, and immersive experiences, this event is a key gathering for watch enthusiasts, industry professionals, and the general public alike.

 

Watches & Wonders Geneva 2025 offers two distinct yet complementary experiences:


« In the Salon » at Palexpo, from April 5 to 7, featuring the latest creations from prestigious watch brands, with exclusive presentations and activities accessible to ticketed visitors; and « In the City », a free program held in the heart of Geneva from April 1 to 5, offering exhibitions, workshops, and interactive experiences open to everyone.


Together, these two experiences allow both experts and the general public to explore the rich heritage of Swiss watchmaking.

 

Event Highlights in Two Phases:

– April 1 to 4: Access exclusively reserved for industry professionals (brands, media, and distributors).

– April 5 to 7: Open to the general public, providing a unique opportunity to discover the latest creations from renowned watchmakers.

 

Exhibiting Brands:

Over 60 prestigious brands will participate, including Rolex, Patek Philippe, Cartier, Audemars Piguet, TAG Heuer, Bulgari, and many more. The 2025 edition also welcomes new exhibitors such as Christiaan van der Klaauw, Genus, and Kross Studio.

In the Salon


From April 5 to 7, 2025, In the Salon at Palexpo Geneva will host over 60 prestigious watch brands showcasing their latest timepieces.


This essential event features exclusive product presentations, engaging activities at brand stands, and privileged interactions with experts from leading watchmaking houses.


Entry is reserved exclusively for visitors with tickets, offering a fully immersive experience into the world of high-end watchmaking.

📍 In the Salon

Venue: Palexpo Geneva
Address: Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva
Google Maps: Directions to Palexpo

 

In the city watch and wonders geneva 2025 Palexpo infos programmes

 

 

 

In the City


From April 1 to 5, 2025, In the City offers a free and accessible program in the heart of Geneva, open to all.


The Watchmaking Village located at Pont de la Machine and the activities in Rues-Basses Fusterie offer a playful, cultural, and educational exploration of watchmaking.


Interactive workshops, thematic exhibitions, and diverse events will engage visitors of all ages, providing the public with a unique perspective on the Swiss luxury watchmaking industry.

📍 In the City

Main venue: Watchmaking Village – Pont de la Machine
Address: Pont de la Machine, 1204 Geneva
Google Maps: Directions to Pont de la Machine

Additional venue: Rues-Basses Fusterie
Address: Rues-Basses Fusterie, 1204 Geneva
Google Maps: Directions to Rues-Basses Fusterie

In the Salon
From April 5 to 7, 2025 – Presentations & discoveries of the brands’ flagship models:

In the Salon
From April 6 to 7, 2025 – Presentations of brand models:

📌 Practical Information for Brand Presentations:

Session duration: 30 minutes

Registration: Mandatory online, unless otherwise indicated (Panerai onsite).

*Tickets: Available online or at the event.

*Salon Access: From April 1 to 4, exclusively by invitation only.

From April 5 to 7, open to the public with a ticket.

A propos de Watch and wonders – In the City

Du 1ᵉʳ au 5 avril 2025, In the City propose au cœur de Genève un programme entièrement gratuit et ouvert à tous. Le Village Horloger installé au Pont de la Machine ainsi que les animations dans les Rues-Basses Fusterie offrent une approche ludique, culturelle et éducative de l’horlogerie. Ateliers interactifs, expositions thématiques et animations diverses rythment cet événement accessible à tous, permettant au grand public de découvrir autrement l’univers de la haute horlogerie suisse.

Program & Activities – In the City